SAP CRM Training Academy | SAP CRM – Account Planning

Customer Relationship Management (CRM) is a strategy for managing all your company's relationships and interactions with your customers and potential customers. It helps you improve your profitability. Expertised SAP CRM training from SAP Trainings Online.

More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, workflow processes, productivity and more.

Customer Relationship Management enables you to focus on your organisation’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.

Benefits of CRM

Introducing a CRM module has many benefits which have been shown to produce real results – including direct improvements to the bottom line. CRM applications have a proven track record of increasing:

• Sales by up to 37%
• Sales productivity by up to 44%
• Forecast accuracy by 48%

SAP CRM Account Planning

Account planning function in CRM allows organizations to manage planned revenues, costs and contribution margin. Organizations can take strong decisions during planning and control of the costs for spends and discounts.

These planning functions are integrated in the account management functions and can be integrated with SAP ECC and BI as well. This reduces the effort to maintain data and increases the data accuracy.

Key features of account planning

The key features of Account Planning are as follows:

• To enter non-promoted sales figures for an account.
• You can include planned promotion volumes and costs.
• To plan regular sales as well as regular discounts.
• To plan the account-related costs.
• To check the total volume forecast plus corresponding promotional and non-promotional costs.
• To understand the contribution margins.
• To adjust planned revenues wherever they are necessary.

General data in account planning

You can define account planning period by going to SPRO → IMG → Customer Relationship Management → Account Planning → General Setting → Define Planning Periods.

To create a new planning period, click on New Entries and enter the following details in it

• Planning period
• Start date and end date
• Planning period description

The next step is to define action profiles and actions in CRM. This can be done by going to SPRO → IMG → CRM → Basic Functions → Actions → Actions in Account Planning → Change Actions and Conditions → Define Action Profiles and Actions.

The general data for account plans include the following details:

• Territory ID
• Planning period
• Employee responsible
• Valid from and valid to
• Planning profile group
• Action plan
• Product planning basis
• Organizational data
• Currency 
• Authorization group

Conclusion

Interested to learn more about SAP CRM and its business process and to establish a career in CRM join SAP Trainings Online for a rewarding SAP career through SAP training modules. We provide best SAP CRM training with our training learners can become expert in concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

Want a free demo on SAP CRM CLICK HERE to register for live demo class

For more details visit: www.saptrainingsonline.com

Email: contact@saptrainingsonline.com

Contact: India +91 9052775398 USA +13152825809