Learn SAP CRM | Integration of SAP cloud for customer with SAP backend (SAP CRM or ECC)

The SAP CRM provides best-in class functionality for marketing, sales and service. It supports customer-facing business processes across multiple interaction channels. SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience. SAP CRM training by SAP Trainings Online provides you with live project and case studies included in course curriculum.

SAP CRM supports the following functions:

• Management of all customer data using the central business partner management to customer relationships and hierarchies.
• Effective Activity/Contact Management
• IS-U / CCS-standard integration
• Complaint management with escalation mechanisms
• Realization of sales processes for any products and categories
• Web Channel Integration connects your online activities, especially online shops, with your CRM system
• Billing in CRM and interfaces to Accounting
• Comprehensive reporting capabilities provide administrators evaluations from different applications
• User-friendly customer segmentation and cross-system target group selection
• Targeted marketing planning and campaign management
• Integration with MS Office (eg. Automatic filling of Word templates with automatic contact system, offer calculation with MS Excel) via Web Service 
• Synchronization with groupware calendars from Microsoft Outlook or Lotus Notes

SAP Cloud integration with SAP backend (SAP CRM or ECC)

SAP provides pre-packaged integration scenarios called iFlows for integrating SAP C4C with either SAP CRM or ECC.

These iFlows are represented in the - very visual - BPMN language and include configuration for both end points of the integration flow between SAP C4C and the backend, and the message flow and mapping information between the inbound and outbound messages. The screenshots below show examples of this content. This gives an idea of the sort of work being saved by leveraging this integration content.

These iFlows live on a Middleware or Enterprise Hub which can either be SAP PI or a relatively new SAP Cloud product called SAP HANA Cloud Integration (HCI). SAP HCI is a new holistic, cloud-based integration technology, with both process and data integration capabilities on a multi-tenant cloud infrastructure. This technology supports integration of SAP cloud applications to not only SAP, but other third-party applications/data sources - both on-premise and Cloud – as well. It is one of the capabilities in the broader SAP HANA Cloud platform. Learn database concepts from SAP HANA training.

iFlows can be customised by customers using the Eclipse-based Netweaver Developer Studio. (See SAP NetWeaver training for details) One example would be for the adding of mappings for bespoke fields.

SAP pre-packaged iFlows will drastically reduce the integration TCO, as the illustrative diagram below shows. Without this content, the integration cost is such that for example most Salesforce customers I have come across have not spent the money building the backend integration.

SAP provides many integration options to non-SAP systems:

Pre-packaged scenarios – A number of 3rd party providers have developed easy to integrate solutions whereby they have already developed the integration point by leveraging Cloud for Customer APIs. Examples include Twitter, Facebook, Netbase, Klout, Google and Bing maps, where activating the integration only takes a few minutes by providing API keys.

Web service APIS - If you need an integration scenario that isn’t available in the standard delivery or through a partner solution, you can build your own scenario using the existing SAP Web services. As standard, SAP C4C provides a number of web services and Odata interfaces.

SAP Cloud Application studio SDK - If the available Web services are not sufficient, you can use the SAP Cloud Applications Studio SDK to create a new Web service. Access to this SDK and a development tenant will require additional license not included in the SAP C4C license.

SAP CRM Training

SAP Trainings Online provides best SAP training with our training learners can become expert in CRM concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

Interested to take SAP CRM demo CLICK HERE for free live demo

For more training options visit: www.saptrainingsonline.com

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Difference Between ERP and SAP CRM | SAP CRM Online Training Classes

SAP Trainings Online work is to enrich online SAP training through impressive and real-time teaching solutions, and our team who are the most important component of delivering on that vision. Our sole maxim is to introduce training to make you industry ready and to excel in careers.

Difference between ERP and CRM

Enterprise Resource Planning

ERP stands for enterprise resource planning. It is an immense software that concerns every aspect of the activity. You can acquire a single suite or create your individual out of different modules from a variety of vendors.

Customer Relationship Management

SAP CRM stands for customer relationship management. It is used by sales, marketing, analyze customer interaction and business development departments to manage records throughout the customer lifecycle.

CRM is used by sales, marketing and business development departments to manage interactions throughout the customer life cycle. (Learn more from SAP CRM training by SAP Trainings Online) CRM typically includes:

Marketing integration: Lead management, email marketing, and campaign management.

Sales force Automation: contact management, pipeline analysis, sales forecasting and more.

Customer service and support: Knowledge management systems, pipeline analysis, sales forecasting and more.

Field service management: Scheduling, dispatching, invoicing and more.

Call center automation: Call routing, monitoring, CTI and IVR.

Help desk automation: IT asset management, self service etc.,

Difference between ERP and CRM

CRM is defined as software that lets the business to trace every action with the customers and clients. ERP refers to a software program that assists the business to manage its sales processes, going on beyond the organization.

Customer Relationship Management is the system that should analyze and systematize customer communications, maintain the sales pipeline, support, upsells, track customer data and generate dashboards and reports on this information. Furthermore it should: organize marketing efforts, streamline your sales processes, share marketing, calculate time spent on converting leads to closing deals, automates customer service and sales collateral, learn which products/services sell best and when, prioritize contacts, maintain inventory based on historical sales information, cooperate to sell as a team, manage your organization contacts, manage your organization leads, share customer profiles with ally, see when and where leads come from etc.

ERP applications consolidates the data provided by various functional groups of the company and also automate and maintain back-office business activities and tasks, such as: accounting and finance, HR and payroll, purchase, manufacturing, e-commerce accounting software, distribution process management, excellent supply chain management, services knowledge base, project management, reduce redundant tasks, lower purchasing costs, standardize critical business procedures and streamline business processes.

CRM concentrates on boosting sales, but ERP gives prominence on decreasing costs.

About SAP CRM training course

This course is a very specifically designed to provide a training of SAP CRM Certification. The course curriculum meets all the demands and need for this certification. This course covers an Overview of SAP CRM Ecosystem, Business Partners and Account Management, Organization Management, Product Master, Transaction Processing, Activity Management, Partner Processing, CRM Actions and Middleware. The course further includes Demonstration of Web User Interface (SAP WEB UI).

CLICK HERE for free live demo on SAP CRM

For more details visit: www.saptrainingsonline.com

Email: contact@saptrainingsonline.com

Contact: INDIA +91 9052775398 USA +13152825809