What makes integrating CRM
with ERP system
ERP system (Enterprise Planning Resource) has established itself as
indispensable backend software system for business. But with the rapid flow of
information on the internet and the prevalence of e-commerce corporate that
failed to acknowledge changing customer habits or analyze market data
effectively and put it their use will eventually forced out of the game. While
ERP can help monitor workflow and streamline production and sales, it lacks the
ability to maintain and cultivate existing customers relationship and develop
new customers. Contrarily, customer relationship management (CRM) can
consolidate customer information and perform detailed analysis, allowing
businesses to shift from a production centric approach to a customer centric
model and, ultimately into a comprehensive management platform. Learn what CRM
does from SAP CRM training by SAP
Trainings Online, which is best resource of SAP online training.
Benefits of integrating
ERP and CRM
A 360degree view of
customer:
How well do you know your customers? One of
the biggest advantages of CRM and ERP integration is that it gives you a
complete view of your customer. From prospect, to sales and support, to finance
and accounting, together these systems provide complete visibility into your
customers’ needs, buying habits, order history, preferences, account standing,
etc. Not only does this knowledge give you better insight into your customer
base, it can help you build lasting relationships with customers and determine
where there is potential for future growth. It can even help you anticipate
your customer’s needs before your customer does.
Better
visibility into sales cycle and improved sales forecasting
ERP and CRM integration creates a single
point access for invoice-order-product information. This renders sales rep with
improved visibility of order status, purchase history and other order details.
Most importantly, a full-blown integration offers sales reps and marketing
professionals with real-time customer and sales data that can be leveraged for
improved forecasting.
Better
access to critical information
SAP CRM and ERP solution that
is fully integrated gives your employees the ability to access important
information in real-time. Without it, your employees are less efficient and
your customers will pay the price. For example, when a customer contacts your
call center with a simple question about the status of an order, your call
center representative should not have to go into different systems to access
that information or inquire with other employees. A fully integrated ERP and
CRM solution empowers your employees with access to the information they need
exactly when they need it. With the touch of a button, they can retrieve
inventory levels, shipments, customer financials, order history, returns,
payments, pricing, etc.
Reduce
data and work duplication:
By proving employees the means of updating a single, centralized database.
Improve
interdepartmental communication: By enabling disparate departments to collaborate more easily.
Make more informed business decisions: By giving managers and
business owners an enhanced visibility over their products and customers. For
example, when you want use CRM to find out most income generated product, ERP’s
costing module can help companies analyze by plugging in cost and profit data.
On other hand, ERP provides accurate data for studying a customer in CRM’s database.
Spruce up customer service
A well-integrated system allows employees
in your company to have a 360-degree view of customer interactions. This speeds
up the query resolving time, and enables businesses to approach customers in a
more personalized manner. For instance, if a prospect reaches your support team
enquiring about inventory/stock, your CRM rep won’t have to browse through
multiple systems, since all the information is served on a unified platform.
Swift customer service at your disposal!
Better mobility
This is a boon for all those sales reps, which are always on
the run! Nothing can be more beneficial for a sales rep to have all the
customer, inventory, product and pricing information at his fingertips when on
the go during a sales meeting. This helps greatly to close more deals
efficiently.
With a robust CRM and ERP
integration, employees from various departments will find it easier to
collaborate. Further, streamlined information keeps everyone in your business
on the same page. Managers and CXOs can keep a track of all the critical
business operations in real time, which will aid them to make more informed
business decisions.
SAP CRM training
Customer Relationship Management is a business strategy for
optimizing customer interactions. It helps in understanding your customers,
their needs and requirements. Learn SAP CRM from world’s biggest unique SAP training resource SAP Trainings
Online by 12+ years of experienced faculty.
We provide best SAP CRM training with our training learners can
become expert in concepts like Organization Management, Account Management,
Territory Management, Product Master data, Transaction processing, Lead
Management, Opportunity Management, Quotation Management, Order Management,
Contract Management, Activity Management and Visit Planning.etc.
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