Learn SAP CRM | Integration of SAP cloud for customer with SAP backend (SAP CRM or ECC)

The SAP CRM provides best-in class functionality for marketing, sales and service. It supports customer-facing business processes across multiple interaction channels. SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience. SAP CRM training by SAP Trainings Online provides you with live project and case studies included in course curriculum.

SAP CRM supports the following functions:

• Management of all customer data using the central business partner management to customer relationships and hierarchies.
• Effective Activity/Contact Management
• IS-U / CCS-standard integration
• Complaint management with escalation mechanisms
• Realization of sales processes for any products and categories
• Web Channel Integration connects your online activities, especially online shops, with your CRM system
• Billing in CRM and interfaces to Accounting
• Comprehensive reporting capabilities provide administrators evaluations from different applications
• User-friendly customer segmentation and cross-system target group selection
• Targeted marketing planning and campaign management
• Integration with MS Office (eg. Automatic filling of Word templates with automatic contact system, offer calculation with MS Excel) via Web Service 
• Synchronization with groupware calendars from Microsoft Outlook or Lotus Notes

SAP Cloud integration with SAP backend (SAP CRM or ECC)

SAP provides pre-packaged integration scenarios called iFlows for integrating SAP C4C with either SAP CRM or ECC.

These iFlows are represented in the - very visual - BPMN language and include configuration for both end points of the integration flow between SAP C4C and the backend, and the message flow and mapping information between the inbound and outbound messages. The screenshots below show examples of this content. This gives an idea of the sort of work being saved by leveraging this integration content.

These iFlows live on a Middleware or Enterprise Hub which can either be SAP PI or a relatively new SAP Cloud product called SAP HANA Cloud Integration (HCI). SAP HCI is a new holistic, cloud-based integration technology, with both process and data integration capabilities on a multi-tenant cloud infrastructure. This technology supports integration of SAP cloud applications to not only SAP, but other third-party applications/data sources - both on-premise and Cloud – as well. It is one of the capabilities in the broader SAP HANA Cloud platform. Learn database concepts from SAP HANA training.

iFlows can be customised by customers using the Eclipse-based Netweaver Developer Studio. (See SAP NetWeaver training for details) One example would be for the adding of mappings for bespoke fields.

SAP pre-packaged iFlows will drastically reduce the integration TCO, as the illustrative diagram below shows. Without this content, the integration cost is such that for example most Salesforce customers I have come across have not spent the money building the backend integration.

SAP provides many integration options to non-SAP systems:

Pre-packaged scenarios – A number of 3rd party providers have developed easy to integrate solutions whereby they have already developed the integration point by leveraging Cloud for Customer APIs. Examples include Twitter, Facebook, Netbase, Klout, Google and Bing maps, where activating the integration only takes a few minutes by providing API keys.

Web service APIS - If you need an integration scenario that isn’t available in the standard delivery or through a partner solution, you can build your own scenario using the existing SAP Web services. As standard, SAP C4C provides a number of web services and Odata interfaces.

SAP Cloud Application studio SDK - If the available Web services are not sufficient, you can use the SAP Cloud Applications Studio SDK to create a new Web service. Access to this SDK and a development tenant will require additional license not included in the SAP C4C license.

SAP CRM Training

SAP Trainings Online provides best SAP training with our training learners can become expert in CRM concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

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SAP CRM Overview | What is SAP CRM? And why it is used?

SAP CRM is the CRM tool provided by SAP and is used for many a business process.

SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, and help achieve CRM strategies. Learn from SAP CRM training.

SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs.

It also helps to achieve 'Single face to customer', which means the customer get regular & actual information independent of channel through which the he or she is contacting your company.

Features or SAP CRM

• It is a part of SAP Business Suite to manage customer relationship.
• It supports all customer-focused business areas such as marketing, sales and service.
• It is implemented for different customer interaction channels, such as interaction center, internet and mobile clients.
• CRM Analytics, a component of SAP CRM, enables your organization to gather all relevant information about various key factors such as a customer and analyze this knowledgebase to incorporate insights into operational processes and strategic decision-making

Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements. Learn SAP CRM from world’s biggest unique SAP training resource SAP Trainings Online by 12+ years of experienced faculty.

SAP CRM Marketing

CRM Marketing is one of the key components in Customer Relationship Management and is used to plan all marketing related activities centrally and implement them successfully across organization. Marketing involves analyzing the market segments and identifying the valuable customers.

Marketing demands creation, building long-term customer relationships, creating brand awareness. It also deals with marketing campaigns, lead generation, connecting with target customers, and success of all these activities.

SAP CRM Sales

The SAP CRM Sales allows an organization to manage their sales related activities like reducing sales cycle, increase productivity of sales team, increase revenue, and customer satisfaction and loyalty. It helps the organization to manage end to end sales cycle across all sales channels.

Sales Functions:

Following are the key sales functions that are performed in SAP CRM:

• Organizations can perform sales planning and forecasting that helps them to forecast and plan their revenues and item quantities.
• SAP CRM is used by organizations to manage, monitor, capture and save all the critical details about customers, products, partners and prospects.
• Any organization can perform territory management and assign sales managers to define the territories based on various criteria and also will be allowing them to assign sales representatives for territories and identify prospects for each territory.
• It is used by organizations to manage and assign different tasks to sales professionals.
• It helps organizations to develop, implement, and manage compensation plans easily by defining incentives and commissions for their sales agents.

SAP CRM Service

SAP CRM service can be accessed from different ways in any CRM. Following are the key functions that can be performed from an SAP CRM WebClient:

Service order management

Service ticket management

Complaint management

Case management

Product registration

Knowledge research

SAP Trainings Online designed SAP functional training and technical courses program based on present day industry requirements which makes the learners future ready and strengthens you to go challenging with industrial demands. This online program is not only job oriented but also for professionals who wanted to update their technological skills and to excel in their careers. We offer online education not only limited to region or an area, we offer trainings globally.

Interested to take SAP CRM demo, CLICK HERE for free live demo

For more details visit: www.saptrainingsonline.com

Email: contact@saptrainingsonline.com

Contact: INDIA +91 9052775398 USA +13152825809