The SAP
CRM provides best-in class functionality for marketing, sales and service. It
supports customer-facing business processes across multiple interaction
channels. SAP CRM enables organizations to focus on strategies for
customer-driven growth and to differentiate themselves in the market by
providing a superior customer experience. SAP CRM training by SAP Trainings Online provides you with live project and
case studies included in course curriculum.
SAP CRM supports the following functions:
- Management of all customer data using the central business partner management to customer relationships and hierarchies.
- Effective Activity/Contact Management
- IS-U / CCS-standard integration
- Complaint management with escalation mechanisms
- Realization of sales processes for any products and categories
- Web Channel Integration connects your online activities, especially online shops, with your CRM system
- Billing in CRM and interfaces to Accounting
- Comprehensive reporting capabilities provide administrators evaluations from different applications
- User-friendly customer segmentation and cross-system target group selection
- Targeted marketing planning and campaign management
- Integration with MS Office (eg. Automatic filling of Word templates with automatic contact system, offer calculation with MS Excel) via Web Service
- Synchronization with groupware calendars from Microsoft Outlook or Lotus Notes
SAP Cloud integration with SAP backend (SAP
CRM or ECC)
SAP
provides pre-packaged integration scenarios called iFlows for integrating SAP
C4C with either SAP CRM or ECC.
These
iFlows are represented in the - very visual - BPMN language and include
configuration for both end points of the integration flow between SAP C4C and
the backend, and the message flow and mapping information between the inbound
and outbound messages. The screenshots below show examples of this content.
This gives an idea of the sort of work being saved by leveraging this integration
content.
These
iFlows live on a Middleware or Enterprise Hub which can either be SAP PI or a
relatively new SAP Cloud product called SAP HANA Cloud Integration (HCI). SAP
HCI is a new holistic, cloud-based integration technology, with both process
and data integration capabilities on a multi-tenant cloud infrastructure. This
technology supports integration of SAP cloud applications to not only SAP, but
other third-party applications/data sources - both on-premise and Cloud – as
well. It is one of the capabilities in the broader SAP HANA Cloud platform.
Learn database concepts from SAP HANA training.
iFlows
can be customised by customers using the Eclipse-based Netweaver Developer
Studio. (See SAP NetWeaver training
for details) One example would be for the adding of mappings for bespoke
fields.
SAP
pre-packaged iFlows will drastically reduce the integration TCO, as the
illustrative diagram below shows. Without this content, the integration cost is
such that for example most Salesforce customers I have come across have not spent the money building the backend
integration.
SAP
provides many integration options to non-SAP systems:
Pre-packaged scenarios – A
number of 3rd party providers have developed easy to integrate solutions
whereby they have already developed the integration point by leveraging Cloud
for Customer APIs. Examples include Twitter, Facebook, Netbase, Klout, Google
and Bing maps, where activating the integration only takes a few minutes by
providing API keys.
Web service APIS - If you need
an integration scenario that isn’t available in the standard delivery or
through a partner solution, you can build your own scenario using the existing
SAP Web services. As standard, SAP C4C provides a number of web services and
Odata interfaces.
SAP Cloud Application studio SDK -
If the available Web services are not sufficient, you can use the SAP Cloud
Applications Studio SDK to create a new Web service. Access to this SDK and a
development tenant will require additional license not included in the SAP C4C
license.
SAP CRM Training
SAP
Trainings Online provides best SAP training with our training learners can become expert in CRM concepts like
Organization Management, Account Management, Territory Management, Product
Master data, Transaction processing, Lead Management, Opportunity Management,
Quotation Management, Order Management, Contract Management, Activity
Management and Visit Planning.etc.
Interested
to take SAP CRM demo CLICK HERE for
free live demo
For
more training options visit: www.saptrainingsonline.com
Email:
contact@saptrainingsonline.com
Contact:
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9052775398 USA +13152825809
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