Learn SAP CRM Online | Why SAP CRM is Needed?

CRM stands for “Customer Relationship Management” and is a set of methodologies and tools that helps to manage customer relationship in an organized way.

In today’s highly competitive business environment, the focus of many companies is increasing on most valuable asset customers. Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly.

CRM is software that helps businesses automate repetitive processes for efficiency, track customer data, and boost customer satisfaction. In the past, global marketers have shifted from sellers to customers. Today, customers are more powerful than sellers, if we consider the driving factors of market. We have different types of CRM according to the changes in customer portfolios, speed of business operations, requirement of handling large data, and the need of sharing information, resources, and efforts jointly.

SAP CRM training course by SAP Trainings Online gives you a basic idea of Customer Relationship Management to those pursuing it. It gives understudies an understanding of how the application works and provide a platform on the basis of which a more practical oriented training might be undertaken. For those experiencing or hoping to continue marketing or customer management as a potential career.

Need of SAP CRM

All inclusive, and also locally, organizations are guaranteeing that client interest is given prime significance. They are working towards taking full advantage of their customers through customer acquisition and additionally customer retention. They are additionally looking at data analysis as a method for ensuring that they can connect with clients and one of the best ways to do this is through an effective CRM application that SAP provides. Along these lines, it turns into all the more imperative to have a strong fundamental understanding of SAP training with the goal that it can be implemented effectively in the workplace.

Channel Management: There are numerous approaches to which these services can achieve the client. In SAP CRM module these "ways" are called CHANNELS. What's more, dealing with these channels is called Channel Management. Cases of channels incorporate the Internet, e-Commerce, email, CIC Field Applications and so on.

Field Applications: Examples of field applications incorporates applications particularly designed for devices like PDA, mobiles and different devices that can be directly utilized as a part of the field. For instance, a major soda company utilizes a field application on a unique mobile based requesting device that scans stock and orders straight from the device and communicates with the in-house CRM server. Also, Seven-11 utilizes a field application that scans the stock at the webpage and depending upon certain presets, places orders specifically whenever the device is hooked on the internet.

E-commerce: Depending on the circumstance, there could be B2B or B2C sort of e-Commerce (Now Called the Web Channel) applications providing sales to the clients.

Customer Interaction Centre: It has an extremely advanced call-centre management framework called the Customer Interaction Centre or essentially IC. In prior versions, there used to be a different SAP customer utilized for this called the Win Client. The most recent versions (including 2006, 2007) use IC WebClient - A totally web-based software that is utilized for Call Centre Management. This software associate with SAP CTI (Computer Telephony Integration) module for overseeing inbound and outbound calls.

SAP Trainings Online provides best SAP training with our training learners can become expert in CRM concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

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Learn SAP CRM Online | Key Benefits of Integrating SAP CRM Software with ERP

What makes integrating CRM with ERP system

ERP system (Enterprise Planning Resource) has established itself as indispensable backend software system for business. But with the rapid flow of information on the internet and the prevalence of e-commerce corporate that failed to acknowledge changing customer habits or analyze market data effectively and put it their use will eventually forced out of the game. While ERP can help monitor workflow and streamline production and sales, it lacks the ability to maintain and cultivate existing customers relationship and develop new customers. Contrarily, customer relationship management (CRM) can consolidate customer information and perform detailed analysis, allowing businesses to shift from a production centric approach to a customer centric model and, ultimately into a comprehensive management platform. Learn what CRM does from SAP CRM training by SAP Trainings Online, which is best resource of SAP online training.

Benefits of integrating ERP and CRM

A 360degree view of customer:

How well do you know your customers? One of the biggest advantages of CRM and ERP integration is that it gives you a complete view of your customer. From prospect, to sales and support, to finance and accounting, together these systems provide complete visibility into your customers’ needs, buying habits, order history, preferences, account standing, etc. Not only does this knowledge give you better insight into your customer base, it can help you build lasting relationships with customers and determine where there is potential for future growth. It can even help you anticipate your customer’s needs before your customer does.

Better visibility into sales cycle and improved sales forecasting

ERP and CRM integration creates a single point access for invoice-order-product information. This renders sales rep with improved visibility of order status, purchase history and other order details. Most importantly, a full-blown integration offers sales reps and marketing professionals with real-time customer and sales data that can be leveraged for improved forecasting.

Better access to critical information

SAP CRM and ERP solution that is fully integrated gives your employees the ability to access important information in real-time. Without it, your employees are less efficient and your customers will pay the price. For example, when a customer contacts your call center with a simple question about the status of an order, your call center representative should not have to go into different systems to access that information or inquire with other employees. A fully integrated ERP and CRM solution empowers your employees with access to the information they need exactly when they need it. With the touch of a button, they can retrieve inventory levels, shipments, customer financials, order history, returns, payments, pricing, etc.

Reduce data and work duplication: By proving employees the means of updating a single, centralized database.

Improve interdepartmental communication: By enabling disparate departments to collaborate more easily.

Make more informed business decisions: By giving managers and business owners an enhanced visibility over their products and customers. For example, when you want use CRM to find out most income generated product, ERP’s costing module can help companies analyze by plugging in cost and profit data. On other hand, ERP provides accurate data for studying a customer in CRM’s database.

Spruce up customer service

A well-integrated system allows employees in your company to have a 360-degree view of customer interactions. This speeds up the query resolving time, and enables businesses to approach customers in a more personalized manner. For instance, if a prospect reaches your support team enquiring about inventory/stock, your CRM rep won’t have to browse through multiple systems, since all the information is served on a unified platform. Swift customer service at your disposal!

Better mobility

This is a boon for all those sales reps, which are always on the run! Nothing can be more beneficial for a sales rep to have all the customer, inventory, product and pricing information at his fingertips when on the go during a sales meeting. This helps greatly to close more deals efficiently.

With a robust CRM and ERP integration, employees from various departments will find it easier to collaborate. Further, streamlined information keeps everyone in your business on the same page. Managers and CXOs can keep a track of all the critical business operations in real time, which will aid them to make more informed business decisions.

SAP CRM training

Customer Relationship Management is a business strategy for optimizing customer interactions. It helps in understanding your customers, their needs and requirements. Learn SAP CRM from world’s biggest unique SAP training resource SAP Trainings Online by 12+ years of experienced faculty.

We provide best SAP CRM training with our training learners can become expert in concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

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SAP CRM Online Learning | SAP CRM Outline Agreements

SAP CRM is a customer relationship and engagement platform built to greatly enhance your engagement capabilities and enable you to provide smooth and personalized customer experiences at every opportunity and across multiple channels.

With SAP CRM, you can choose to have the software deployed on the cloud or on-premise based on the implementation your business requires. Both options extend their functionality to smartphones and tablets.

The software improves your sales and marketing as you discover new insights that are covered deep under tons of customer and social information. You are able to boost customer engagement, drive sales, and streamline order-to-cash processes among others. Learn more about CRM from SAP CRM training.

SAP CRM Outline Agreements

An outline agreement is defined as an agreement that allows a customer to release the products or services at previously agreed conditions. You can define conditions like price, terms of delivery, etc. and these conditions are true for all sales orders that customer creates with reference to sales agreement (See SAP SD training for more details). These outline agreements are used for customer retention.

Contracts and agreements are based on business transactions. These business transactions are structured as:

Header − The header contains the information relevant to complete transaction like BP number, Dates, status of transactions etc.

Items − This defines the product to which business transaction relates. Items and sub-items and their status.

The following functions can be used in an outline agreement in sales:

Releasable Product Details − Here you can define the products that a customer can release against the contract.

Target Quantity − This determines the quantity of a product the customer can release.

Price Agreements − This is used to determine special price agreements by entering conditions in an outline agreement.

Cancellation Procedure − Here you determine the cancelation procedure – who is authorized to cancel the contract, terms of cancellation and notice period.

Date Rules − You can enter the contract start date and end date and duration of contract. Dates can be entered manually or you can create date rules for determining start and end date of contract.

Completion Rules − Here you define the completion rule like how the system will act on contract when customer release the full quantity of the product.

Card Payment − Payment via card information can be added to contract but validation and authorization doesn’t take place in the system. When the customer releases products as per the agreement, system moves the card information to release order and authorization is done at that time.

Activities and Actions − You can define the actions to be performed and follow up activities for a contract when it is about to expire.

Availability Check

The availability check is used to validate if a product is available to be added in a Sales order. This allows you to perform a check if enough stock is available or can be produced or purchased for the sales order to be placed.

Availability check can be performed in different systems and information is transferred to production or purchasing.

Availability check can be performed in the following systems:

SAP Advanced Planning and Optimization (SAP APO) − You can find more information under Availability Check Using SAP APO training by SAP Trainings Online.

SAP ERP Central Component (SAP ECC) − You can find more information under Availability Check Using SAP ECC.

External (non-SAP) systems − You can also use your own ATP system to carry out the availability check or obtain availability information.

SAP Trainings Online is a unique SAP training platform which provides learners with real time project and case studies included in course content. SAP Trainings Online designed SAP training program based on present day industry requirements which makes the learners future ready and strengthens you to go challenging with industrial demands. We provide training in many countries India, USA, UK, Canada, Australia, and New Zealand.

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Learn SAP CRM Online | SAP CRM Business Transaction Process

What is business transaction?

SAP CRM - Business Transactions. By using business transactions in CRM, the basic functions can be easily processed. The transaction type defines the attribute of business transactions, whether it is a service order, sales order, service ticket, etc. or how the transaction is processed. Learn more from SAP CRM training by SAP Trainings Online.

• For various processes of a company, business transaction provides business structure and the functions that can be used. Thus a business transaction in SAP CRM represents business interaction of your organization with various business partners.
• It enables to use the same interface and processing concepts across the business processes
• It is possible to use various components of the business transactions repeatedly
• Within one transaction items can be entered from different business contexts
• Independent of the Business transaction type, the look and feel of different business transactions in SAP CRM is always similar

Structure of transactions

Any company specific business processes can be flexibly controlled and managed with the Business Transactions in SAP CRM.

SPRO path -> Customer Relationship Management -> Transactions -> Basic Settings

SPRO path for Business Transaction configuration

A business transaction in SAP CRM consists of a leading business transaction category.

Structure of CRM business transaction depends up on leading business transaction category.

Header (General) and Item Data representation in a Business Transaction

Types of Transaction item categories

By definition, Transaction types define the characteristics and attributes of a business transaction. Whether it is a sales order transaction, service order or sales call, it determines how the transaction will be processed. Transaction types can be explained by following picture

In SAP CRM, all the business transaction processing is controlled by the transaction types. Some basic function of the transaction types are shown in the figure above. Some important Transaction types used in SAP CRM are:

Lead

• Appointment
• Quotation
• Sales order
• Service order

Prerequisites for transaction types:

If you want to define a transaction type, you must first have some prerequisites profile that is to be used in the transaction types. Some of them are

• Tax determination
• Partner determination procedure
• Date profile
• Organizational data profile
• Status profile

A transaction type defines:

• Attributes
• Characteristics
• Controlling attributes

In SAP CRM business transaction processing is controlled by a transaction type

The leading business transaction category in an transaction type controls:

• Specific settings that can be applied on a lower level
• Other business transactions categories to which it could be assigned
• Detailed control of the transaction
• The properties and attributes of a business transaction item are specified by an item category.
• Item category controls how the item is processed.First an item category needs to be assigned to an item object type that defines the business context in which an item category is used.
• Similar to transaction types, an item category can be assigned to one or more business transaction categories.
• Specific settings applied to item categories on a lower level depend upon the leading item category (object type).
• In SAP CRM, for processing business transactions, default item categories need to be defined per business transaction category, and item category group
• Also, it is possible to define alternative item categories which can be entered manually for system default.

Item Category determination depends upon:-

• Transaction type
• Item category group: Item category group is a field in the product master.
• Item category usage: Item category usage comes from the programming language.
• Main item category

Copy Transaction or Follow-up Transaction:

• A follow-up transaction represents the next business transaction in the current business process, For example, from a released Sales Contract, Sales Orders can be created. Learn from SAP SD training by experts.
• Thus in this case, Sales Order is viewed as a follow-up document for the Sales Contract
• Also, a business transaction can be copied to create another transaction of same business transaction type, For example, a sales order can be copied to create another sales order.
• From an existing business transaction it is possible to create a copy or to create a follow up transaction.

In case, a business transaction is copied:

• Transaction type is same
• Header and item data is copied
• Transaction history is not updated
• No relation to the source transaction is maintained

Basis Functions in Business Transactions:

Basic functions in business transactions:

• Text determination
• Date management
• Status management
• Incompleteness check
• Partner processing
• Action processing
• Pricing

Activity Management

• Activity management is an example of the business transactions in the SAP CRM.
• An activity represents an activity performed by an employee in the organization
• It also covers the scenario where there is an interaction of the employee with a particular business partner involved in the business transaction.
• Activities can be linked as follow-up documents to various business transactions like Sales Order, Service Order, etc., provided as part of difference CRM modules like Sales, Marketing and Services.

Technically:

• Information about interaction with the business partner on a particular date is contained by a Business Activity.
• Information about activities that one or more employee has to complete by a particular date is contained by a Task.
• SAP CRM provides different type of activities to cover different channels of communication with the business partners involved in the business transactions

Learn more about CRM and get expertise skills in CRM module. SAP Trainings Online, is a unique SAP training resource. This course is a very specifically designed to provide a training of SAP CRM Certification. The course curriculum meets all the demands and need for this certification. This course covers an Overview of SAP CRM Ecosystem, Business Partners and Account Management, Organization Management, Product Master, Transaction Processing, Activity Management, Partner Processing, CRM Actions and Middleware. The course further includes Demonstration of Web User Interface (SAP WEB UI).

Interested candidates register for free live demo through: www.saptrainingsonline.com/student-registration

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SAP CRM Tutorials: What is Customer relationship Management | Learn SAP CRM What is SAP CRM?

What is SAP CRM?

SAP CRM stands for customer relationship management. SAP CRM module is one of the best tool provided by SAP and supports customer related processes end to end. The main concept of SAP CRM is managing and maintaining relationship with customers by firms. It deals with acquisition of customers and to its final termination. Learn CRM from SAP CRM training by SAP Trainings Online

SAP CRM enable firm to obtain 360 degree over their customers and various functions such as accounts receivable, invoicing, fulfillment, delivery, decision making, and various functions.

SAP CRM module is integrated with other SAP modules such as SCM (supply chain management,), PLM (Product Lifecycle Management, learn from SAP PLM training), and SRM (Supplier Relationship Management) and with various modules.

Why CRM

• To have good relationship with customers and attract new customers
• Effective communication with customers
• To increase the sales and maximize the profits
• Analyzing customers, vendors and partners

Goals of CRM:

• Providing better and best customer service
• Selling products effectively
• Discovering new customers and maintaining relation with existing customers

Versions of SAP CRM

• SAP CRM7.0
• SAP CRM6.0
• SAP CRM5.0

ERP With SAP CRM

SAP CRM is one of the important tool in SAP ERP functionality. CRM enables the firms to know about their customers and maximize profits and expand the revenue. It enables trade promotional management to improve visibility and control in to the trade promotion process.

SAP CRM solution:

SAP CRM solution contains various modules with various functions areas,

• SAP CRM marketing
• Sales and services
• Mobility solutions
• Web client
• Trade management
• Analytics
• E-commerce
• SAP IPC, SAP mobile client and server.

SAP CRM key features:

Advantages of SAP CRM:

The advantages of customer relationship management system extend beyond running a business and its closely related relationships. Ideally, a CRM system should help your business improve the relationship with existing customers, find new customers and win back former customers. This system is integrated into a software system that facilitates collection, organization and management of the customer’s information. A CRM system can be beneficial to both small and large scale businesses as long as it is implemented appropriately. This guide outlines the major advantages of customer relationship management to expect upon installation of the software.

• Increases customer satisfaction and attract new customers
• Growth in number of customers in a high competition business world
• It reduces cost and maximizes profits.
• Boosts employee productivity and moral

Learn more from CRM by getting trained at SAP Trainings Online, which is a unique SAP training resource. This course is a very specifically designed to provide a training of SAP CRM Certification. The course curriculum meets all the demands and need for this certification. This course covers an Overview of SAP CRM Ecosystem, Business Partners and Account Management, Organization Management, Product Master, Transaction Processing, Activity Management, Partner Processing, CRM Actions and Middleware. The course further includes Demonstration of Web User Interface (SAP WEB UI).

CLICK HERE for free live demo on SAP CRM

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SAP CRM Online | What is the Benefits of SAP CRM by SAP Trainings Online

SAP CRM is a customer relationship and engagement platform built to greatly enhance your engagement capabilities and enable you to provide smooth and personalized customer experiences at every opportunity and across multiple channels.

SAP CRM brings to the table a set of advanced capabilities on top of core sales force automation that offer far beyond what traditional CRM features can provide. With SAP CRM, you are able to uncover insights that will give your sales teams the edge they need to sell smarter and improve their performance. SAP CRM makes it easy for businesses to simplify their sales processes with better customer engagement, accurate forecasting, and real-time pipeline management. Learn SAP CRM training by experts from SAP Trainings Online with experienced faculty.

Why is it important to have SAP CRM?

Customer Relationship Management is an essential application in maintaining, connecting the vendors and the customers. The connections are developed, it is very easy for any organization to recognize the actual needs of the customer and help them in a genuine way. The implementation of the CRM can give the fruitful result to your business.

Following are the key points to have CRM:

• A CRM system consists of history and analysis of all the existing customers. This eases up searching and connecting customers and to predict customer needs efficiently and increase business.
• CRM contains all the details of a customer such as a name, address, contact details, order history, email-id and so on. So it is very easy to track a customer and can be used to define which customer can be beneficial or not.
• In CRM, customers are classified according to various aspects based on the business they perform or according to the location and allotted to different customer managers. This helps in converging and focusing on each and every customer independently.
• A CRM is not dealing with the existing customers but is also useful in obtaining new customers. The method begins with knowing a customer and managing all the similar details into the CRM system. The Sales agent try to get business out of these customers by following up with them and changing them into a leading deal. Which is very easily and efficiently achieved by an integrated CRM system.
• The Customer Relationship Management features are affordable. All the data in CRM system are saved centralized which is accessible anytime on fingertips. This lessens the process time and enhances productivity.
• Effective dealing with all the clients and implementing them what they actually need improvements the customer satisfaction. This improves the chance of getting more contracts which eventually enhance income and profit.
• If the customer is happy they will always trust and will continue in business always resulting in expanding customer support and eventually improving the growth of the business.

Benefits of SAP CRM

Customer relationship management (SAP CRM) offers deep analysis and insight to anticipate consumer needs and requirements and create profitable, lasting customer relationship. SAP CRM plays an essential role in determining the success of business.

Flexibility: CRM creates a unique consumer experience and enables to address various business processes in order to improve wide range of sales, services and marketing situations. SAP SD is the module which is into complete sales process. Learn SAP SD training by unique training platform with 12+ years of experienced faculty. It is a great way to retain loyal customers and attract potential customers as well.

Improves customer interaction: Implementing SAP CRM software also improves consistency and allows relevant interaction between you and consumers. It enables companies to improve their interaction with consumers and ensure each interaction remains relevant and consistent, with up to date data about the context, history, profitability, and value of each client.

Loyalty and profitability: If you wish to build a profitable and loyal relationship with consumers, it is important to understand their needs. Implementing SAP CRM software is a sure way of interacting with every customer in a personal level. While there is an influx of consumer related software, none can help you improve customer loyalty, profitability, and value like SAP CRM.

Easy to use: Another benefit to implementing this software in your company is its ease of use. You can use it right away since it has interactive web features. With the features provided, improving sales effectiveness and efficiency is only a matter of time, not to mention that you will enjoy superior service and consumer loyalty.

Implementing SAP CRM software in your business is costly since you have to train your staff how to use the tools to improve sale efficiency.

SAP Trainings Online gives you the SAP training in all modules and offers more than just going through of the curriculum. Our content covers all the major areas that are necessary for understanding SAP CRM and also focus on practical oriented real time based implementation. In this course one will come to have idea of how to handle large volumes of data when it comes to customer management and leads to an understanding of how to manage customer relations from a back end point of view.

Want a demo on SAP CRM enroll  here:- www.saptrainingsonline.com/student-registration

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Online SAP CRM Training | Detailed View on Different Types of CRM

CRM is software that helps businesses automate repetitive processes for efficiency, track customer data, and boost customer satisfaction. In the past, global marketers have shifted from sellers to customers. Today, customers are more powerful than sellers, if we consider the driving factors of market. We have different types of CRM according to the changes in customer portfolios, speed of business operations, requirement of handling large data, and the need of sharing information, resources, and efforts jointly.

CRM systems are divided based on their prominent characteristics. There are four basic types of CRM systems: (Learn more from SAP CRM training by experts).

• Strategic CRM
• Operational CRM
• Analytical CRM
• Collaborative CRM

Strategic CRM

Strategic CRM is a type of CRM in which the business puts the customers first. It collects, segregates, and applies information about customers and market trends to come up with better value proposition for the customer.

The business considers the customers’ voice important for its survival. In contrast to Product-Centric CRM (where the business assumes customer requirements and focuses on developing the product that may sometimes lead to over-engineering), here the business constantly keeps learning about the customer requirements and adapting to them.

These businesses know the buying behavior of the customer that happy customers buy more frequently than rest of the customers. If any business is not considering this type of CRM, then it risks losing the market share to those businesses, which excel at strategic CRM.

Operational CRM

Operational CRM centralizes the business process, includes Sales, Marketing and Service automation. The main objective of this kind of CRM is to generate leads, change them into contacts, hold all required details and offer service throughout the life cycle.

Salesforce is the best suitable CRM for large established businesses and Zoho is the best CRM for growing or small-scale businesses.

Collaborative CRM

Collaborative CRM is otherwise called as Strategic CRM, which enables an organization to distribute customer data among various business units like the sales team, finance team, marketing team, service team and support team. The purpose of collaboration is to uplift the quality of service and customer satisfaction.

Collaborative CRM benefits are as follows:

• Recognizes customer service payment reduction opportunities.
• Combines data to create an improved customer service overview
• Promotes customer channel communication

Collaborative CRM enables smooth communication and transactions among businesses. Though traditional ways such as air mail, telephone, and fax are used in communication, collaborative CRM employs new communication systems such as chat rooms, web forums, Voice over Internet Protocol (VoIP), and Electronic Data Interchange (EDI).

There are collaborative CRMs with in-built Partner Relationship Management (PRM) software application which helps in managing partner promotions. SugarCRM is a popular collaborative CRM. It enables expert collaboration and provides state-of-the-art social capabilities.

Analytical CRM

Analytical CRM helps management, marketing, sales and support organization to determine the desirable way to serve their customers. Data analysis is the major function of this type of SAP CRM applications. It examines customer information, coming from various touch points, to get valid insights about the current status of an organization. It helps management to take the honorable decision, marketing executives to know the campaign effectiveness, sales administrators to increase sales and support organization to improve quality of support and build the strong customer relationship.

Analytical CRM can set different selling approaches to different customer segments. In addition, different content and styling can be offered to different customer segments. For the customers, analytical CRM gives customized and timely solutions to the problems. For the business, it gives more prospects for sales, and customer acquisition and retention.

Learn SAP CRM

SAP Trainings Online provides best SAP training with our training learners can become expert in CRM concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

Interested to take SAP CRM demo Click Here for free live demo

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