SAP CRM Live Classes | SAP CRM Capabilities and Features

The SAP CRM components provide different capabilities. SAP CRM is a complete software suite and is part of the SAP Business software.

CRM Core

The core functions in SAP CRM are provided by CRM Application server ABAP (Learn the concepts from SAP ABAP training) and CRM Application server Java. You can further enhance the core functions by adding other software units. CRM Application server and Java application server enables you operate large range of business processes.

To enhance the capabilities, you can add other software like CRM Mobile application to enable use of marketing, sales and service functionalities in offline mode or use of Business Intelligence SAP NetWeaver for analytical reporting. SAP Trainings Online provides you best SAP Netweaver training with live project by experts.

The SAP CRM Application server ABAP consists of the following components:

• SAP CRM ABAP 6.0
• SAP AP 7.00
• SAP WEB AS 7.00 (SAP NetWeaver 7.0 Application Server ABAP)
• SAP CRM UIF 6.0

SAP CRM Application Server Java consists of the following components:

• SAP JAVA data dictionary 5.0
• CRM IPC Mobile 6.0
• CRM IPC MOBILE 6.0
• CRM JAVA APPLICATIONS 6.0
• CRM JAVA COMPONENTS 6.0
• CRM JAVA WEB COMPONENTS 6.0
• SAP SHARED JAVA APPLIC. 6.0
• SAP SHARED JAVA COMPONENTS 6.0
• SAP SHARED WEB COMPONENTS 6.0
• TEALEAF 4.5

The SAP NetWeaver Application Server Java consists of the following component

SAP WEB AS 7.00

You can easily differentiate between CRM core Java components and CRM core non Java components. For a few business processes, you don’t need CRM Application server Java components as they can run on Application Server ABAP components.

You should have SAP Core with CRM Java Components (JCRM) for the following business scenarios in SAP CRM:

CRM Web Channel WCEM − Business scenarios in which you want to use the product configuration. For example: the business process Sales Order Processing in CRM.

User Interfaces − The CRM web client is an integrated, clearly arranged web based user interface. You can perform the following functions in the user interface.

• Clearly arranged page layout
• Flexible and easy-to-use interface configuration
• Toolbar for functions
• Terminology that is suited to the new user interface
• Simple and intuitive navigation
• Easy-to-use personalization
• Enhanced search concept
• Access online help and tutorials

SAP CRM Web Client is based on a web browser, so you would need to install a web browser on the client side. The CRM Web Client is fully based on the CRM Application Server ABAP using Business Server Page (BSP) technology. On the server side, the CRM Web Client is based on a multilayer architecture.

• Presentation layer
• Business object layer
• CRM web client UI

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, is a part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term.

SAP CRM has 9 Main Features:

Marketing, Sales, Service, Partner Channel Mgmt, Interaction Centre, Web Channel, Business Communication Management, Real-Time Offer Management, Trade Promotion Management.

Marketing

SAP CRM provides a central marketing platform that enables organizations to analyze, plan, develop, and execute all marketing activities through all customer interaction points. This integrated application empowers marketers with complete business insights – enabling you to make intelligent business decisions and to drive end-to-end marketing processes.

Sales

SAP CRM helps sales professionals become more efficient and effective, providing the knowledge needed to turn insight into action and acquire, grow, and retain profitable relationships. The application helps organizations plan, execute, and analyze sales operations throughout the sales cycle, find new ways to accelerate buying decisions, uncover new areas of revenue potential, and implement new methods to improve sales productivity.

Service: SAP CRM reduces your service costs while enhancing customer satisfaction by increasing efficiency and delivering consistent high-quality service.

Interaction centre: SAP CRM helps organizations set up an interaction centre that serves as a strategic delivery channel for service, sales, and marketing efforts to maximize customer loyalty, reduce costs, and boost revenue. Organizations can give agents the tools to seamlessly handle inbound or outbound transactions and can give managers role-based access to SAP or third-party administration, maintenance, and reporting analytics to ensure the interaction centre operates efficiently.

Web channel: SAP CRM provides a Web channel application that enables you to turn the Internet into a profitable sales, marketing, and service channel for consumers and businesses. With SAP CRM, you can empower your customers with a personalized Web experience and convenient self-services. Plus, the application delivers a fully integrated Web channel platform, helping you strengthen sales and service operations while reducing transaction costs and customer service calls.

SAP Trainings Online provides best SAP CRM training with our training learners can become expert in concepts like Organization Management, Account Management, Territory Management, Product Master data, Transaction processing, Lead Management, Opportunity Management, Quotation Management, Order Management, Contract Management, Activity Management and Visit Planning.etc.

Want a free demo on SAP CRM Click Here to register for live video class

For more details visit: www.saptrainingsonline.com

Email: contact@saptrainingsonline.com

Contact: India +91 9052775398 USA +13152825809